Background
Like Company is a Hungarian press publisher operating several online news portals and relies mainly on advertising revenue tied to site traffic. It brought national proceedings against Google Ireland Limited alleging infringement of press publishers’ neighbouring rights linked to the online use of press publications, in the context of Google’s services including Google Search and the generative AI chatbot Gemini, formerly Bard.
AI interaction
The referring court describes Gemini as an LLM-based chatbot that can generate responses and summaries when prompted, and the dispute includes whether outputs that are partially identical to protected press content involve communication to the public or reproduction, and whether model training amounts to reproduction. The national record also discusses tokenisation, the role of Google Search as a data source, and the possibility of inaccurate or invented content described as ‘hallucinations’.